Magixx, the emerging Afropop artist has been selected to be Spotify’s Fresh Finds Africa artist for August.
For emerging artists, having a track in the right spot at the right time, can lead to a flood of new fans discovering their music. Spotify’s Fresh Finds playlist exists to serve as a launching point for emerging artists who are just starting out. The program aims to provide up and coming artists with the tools and learning resources they need to achieve long and successful careers
Magixx, born Adelabu Adewunmi Alexander, had discovered his musical gifts as early as the age of 10, when he was just a young boy in the local church choir. Now a confident 24 year old graduate of the University of Lagos, the newly unveiled Mavin Records act is looking to leave an unforgettable imprint on Afrobeats. Defining his sound as Afro-fusion, Magixx possesses a sublime vocal range and signature sonic versatility that is sure to set him apart from his peers in the industry.
Those who attend the University of Lagos (UNILAG) are already familiar with him-initially, as the boy-lyricist who won a talent contest during his freshman year, and later as Magixx, one of the school’s most talented musicians. Nonetheless, for him, Unilag was a launchpad that propelled him forward in his passionate pursuit of music. Magixx’s voice is a breath of fresh air in a period marked by afrobeats’ global reemergence. Even though he is still in the early stages of his career, he has already won the hearts and adoration of thousands of fans.
His debut,Magixx EP is vibrant and transitional, presenting a varying Magixx at every turn. The youngster has already been nominated for Headies Rookie of the Year after settling into his aesthetic and unique charisma. With his Love Don’t Cost a Dime track dominating the airwaves for the majority of Q2 2022, and his performance on one of the year’s largest Afrobeats singles, ‘Overdose,’ Magixx is primed and ready for a defining 2022.
Spotify’s head of music for sub-Saharan Africa, Phiona Okumu said“Spotify is thrilled to have Magixx as the Fresh Finds Africa artist for August. His vibe and aesthetic fits perfectly with Spotify’s brand and we couldn’t be more excited to see where this program will take him” Okumu added “ He is an artist who is unique and has a bright and promising music career ahead of him”.
Fresh Finds Africa is a monthly programme in which a new artist is chosen by the Spotify music team each month. It is an important aspect of Spotify’s continued efforts to support the African music scene through programs such as EQUAL and RADAR.