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Greece and Austria Soar to Tourism Stardom: New Entrants in Top 10 International Hotspots


Greece and Austria achieved top-ten rankings among the world’s most visited international destinations in 2022, according to a recent report by the United Nations World Tourism Organisation (UNWTO).

Greece secured the ninth spot on the top-ten list with 28 million international tourists, while Austria, with 26 million visitors, completed the list as the tenth most visited destination in 2022.

Both Greece and Austria entered the top ten list post-pandemic, a feat they had not accomplished just before the pandemic.

Compared to the 2019 figures, Austria experienced a 17.8 per cent decline in international arrivals in 2022.

Interestingly, despite the higher number of arrivals in 2019, which amounted to 31.884 million, Austria did not secure a spot in the top ten list of most-visited international destinations that year.  However, in 2022, even with a decline, the country successfully made it to the top ten list with 26.215 million international tourist arrivals.

Austria experienced its most significant decline in international tourist arrivals, with a notable -60.1 per cent decrease between 2019 and 2021, as the number of visitors dropped from 31.884 million to 12.728 million.

Greece, like Austria, witnessed more international tourist arrivals in 2019 compared to 2022, and interestingly, it also did not make the top ten list in 2019, but it did in 2022.

In 2019, Greece recorded 31.348 million international tourist arrivals, while in 2022, it experienced an -11.2 per cent decline, totalling 27.836 million international tourist arrivals.

The Southern Aegean region, encompassing the islands of Rhodes and Mykonos, stood out as Greece’s most popular destination for international tourists in 2022.

The total contribution of travel and tourism to Greece’s GDP in 2022 was approximately €38 billion, representing a seven per cent decrease compared to 2019, according to Statista.

In Greece, most international travellers in 2022 originated from other European countries, with the United Kingdom and Germany being the primary inbound travel markets both before and after the pandemic’s impact.

Similarly, in Austria, the overall contribution of travel and tourism to the country’s GDP exceeded €37.384 billion, which was still around ten per cent lower than the pre-COVID-19 levels.

The top touristic destination in Austria in 2022 was Vienna, hosting over four million international travellers, a substantial three million more than Salzburg, which secured the second position that year.

Vienna’s arrivals accounted for 16 per cent of all international tourist visits in Austria, marking its status as one of the European cities with the highest inbound tourist traffic in 2022, just trailing Rome and surpassing other prominent European destinations like Venice, Berlin, and Milan.

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Monte OZ is a highly accomplished and respected international freelance journalist, travel and active adventure reporter, and leading entertainment & lifestyle blogger based in Africa. With a passion for storytelling, a sense of adventure, and an eye for all things captivating, Monte has become a prominent figure in the world of travel, entertainment, and lifestyle journalism. Born and raised in Africa, Monte developed a deep appreciation for the continent's diverse cultures, rich heritage, and vibrant entertainment scene. His upbringing fueled his desire to share Africa's untold stories and showcase its dynamic lifestyle to a global audience. Monte's extensive experience and expertise have made him a sought-after authority on all things related to travel, adventure, entertainment, and lifestyle in Africa. As an international freelance journalist, Monte has made significant contributions to various prestigious publications worldwide. His captivating articles, insightful interviews, and engaging features have graced the pages of leading entertainment magazines, lifestyle publications, and reputable news outlets. Monte's unique ability to capture the essence of Africa's entertainment and lifestyle scene has garnered widespread acclaim and recognition. With a love for exploration and a thirst for adrenaline, Monte also thrives as an active adventure reporter. He has embarked on daring expeditions, immersing himself in Africa's wild landscapes, and documenting his adrenaline-pumping experiences. Whether it's conquering treacherous peaks, exploring remote jungles, or engaging in heart-pounding activities, Monte's adventurous spirit and daring escapades inspire readers to embrace their own sense of adventure. In addition to his work in journalism and adventure reporting, Monte is a leading entertainment & lifestyle blogger in Africa. Through his influential blog, he offers readers an insider's view of the continent's vibrant entertainment scene, trendy hotspots, fashion trends, culinary delights, and cultural experiences. Monte's unique blend of storytelling, personal insights, and expert recommendations has made his blog a go-to resource for entertainment and lifestyle enthusiasts seeking the pulse of Africa's dynamic culture. Beyond his professional pursuits, Monte is a passionate advocate for promoting Africa's talent, creativity, and cultural diversity. He actively supports and champions emerging artists, musicians, designers, and entrepreneurs, helping to showcase their work to a broader audience. Monte's dedication to promoting Africa's vibrant entertainment and lifestyle industry has positioned him as a respected influencer and tastemaker within the African and global entertainment communities. With a commitment to excellence, a passion for exploration, and a talent for captivating storytelling, Monte Oz continues to captivate audiences worldwide. As an international freelance journalist, travel and active adventure reporter, and leading entertainment & lifestyle blogger, his work has left an indelible mark on the world of journalism, travel, and entertainment, solidifying his position as a trusted authority and go-to resource for all things related to African travel, adventure, and lifestyle.