Home Entertainment Orijin Ghana Unveils Revamped Packaging and Nationwide Talent Search in a Grand...

Orijin Ghana Unveils Revamped Packaging and Nationwide Talent Search in a Grand Celebration


Orijin, a prominent brand under Guinness Ghana, has introduced a fresh new packaging while simultaneously launching ‘Orijin Untamed,’ a nationwide search for extraordinary and unique talents in the realm of art and music. Since its introduction in Ghana, Orijin has been revolutionizing the flavor preferences of consumers with a skillful fusion of African herbs and fruits, resulting in a distinctive bittersweet flavor profile that appeals to daring consumers seeking an unparalleled taste adventure while staying connected to their cultural origins. Orijin has gained a reputation for infusing any occasion with an authentic and invigorating atmosphere, characterized by positivity and vitality.

The brand has consistently been dedicated to creating inclusive spaces where diverse individuals can come together to embrace their distinctive identities openly. This dual celebration marks the culmination of the brand’s long-standing efforts. Elaborating on the concept of celebrating ‘Orijinality,’ Estella Muzito, the Director of Marketing and Innovation at Guinness Ghana, explained, “Orijinality embodies the unique Orijin way of life: fearless, groundbreaking, and true to oneself. Orijin’s essence is rooted in authenticity, appealing to those who cherish it and have the courage to forge unconventional paths that disrupt norms while staying faithful to their creativity and inner purpose.”


“The updated packaging pays homage to authenticity and self-expression. We acknowledge the strength that comes from unrestricted self-expression, and this revamped packaging is our expression as a brand. We anticipate that it will encourage everyone to remain authentic and confidently pursue their ‘Orijinal’ journeys. Our objective was to encapsulate our growth, evolution, and the profound bond we share with our consumers, and this revitalized packaging achieves that goal. It also mirrors our commitment to constant innovation and our dedication to honoring Ghana’s rich heritage. The product, featuring its rejuvenated design, will be available in September. The flavor of Orijin will remain unaltered. The Orijin that has captured your affections will remain unchanged – a harmonious blend of herbs and fruits,” she added.


A significant highlight of this commemoration is the introduction of ‘Orijin Untamed’ – a nationwide competition designed to provide a dynamic platform for discovering extraordinary talents in the realms of music and art. By cultivating a space for authenticity and ingenuity, the competition aims to empower and showcase individuals with artistic talents. Yaa Amoah-Owusu, the Marketing Manager of Spirits & RTDs at Guinness Ghana, remarked, “Orijin has been instrumental in carving out spaces for genuine and exceptional individuals. With Orijin Untamed, this commitment reaches new heights, establishing a platform that celebrates self-expression, diversity, and inclusivity.”

Aspiring creative artists and musicians aged 18 to 29, residing in Ghana, are invited to participate in Orijin Untamed by submitting a 1-minute video that showcases original work aligned with Orijin’s core philosophy of ‘Orijinality.’ These submissions are intended to take the judging panel on a journey through participants’ creative processes and will undergo evaluation before auditions held in Ghana’s Greater Accra, Ashanti, and Northern regions. Comprehensive details regarding Orijin Untamed will be unveiled in September. This competition draws inspiration from Orijin’s fundamental philosophy of ‘Orijinality.’ Orijin Untamed endeavors to illuminate the spirit of individuals who bravely stay true to themselves, embodying authenticity in the domains of music (singers, rappers, spoken word artists) as well as the arts (graphic designers, mixed media artists, sculptors, graffiti artists, etc.) within Ghana.”

As the brand marks its 8-year milestone, it heralds an exhilarating era of celebrating Ghana’s heritage and furnishing exceptional talents with a platform for creative expression.

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Monte OZ
Monte OZ is a highly accomplished and respected international freelance journalist, travel and active adventure reporter, and leading entertainment & lifestyle blogger based in Africa. With a passion for storytelling, a sense of adventure, and an eye for all things captivating, Monte has become a prominent figure in the world of travel, entertainment, and lifestyle journalism. Born and raised in Africa, Monte developed a deep appreciation for the continent's diverse cultures, rich heritage, and vibrant entertainment scene. His upbringing fueled his desire to share Africa's untold stories and showcase its dynamic lifestyle to a global audience. Monte's extensive experience and expertise have made him a sought-after authority on all things related to travel, adventure, entertainment, and lifestyle in Africa. As an international freelance journalist, Monte has made significant contributions to various prestigious publications worldwide. His captivating articles, insightful interviews, and engaging features have graced the pages of leading entertainment magazines, lifestyle publications, and reputable news outlets. Monte's unique ability to capture the essence of Africa's entertainment and lifestyle scene has garnered widespread acclaim and recognition. With a love for exploration and a thirst for adrenaline, Monte also thrives as an active adventure reporter. He has embarked on daring expeditions, immersing himself in Africa's wild landscapes, and documenting his adrenaline-pumping experiences. Whether it's conquering treacherous peaks, exploring remote jungles, or engaging in heart-pounding activities, Monte's adventurous spirit and daring escapades inspire readers to embrace their own sense of adventure. In addition to his work in journalism and adventure reporting, Monte is a leading entertainment & lifestyle blogger in Africa. Through his influential blog, he offers readers an insider's view of the continent's vibrant entertainment scene, trendy hotspots, fashion trends, culinary delights, and cultural experiences. Monte's unique blend of storytelling, personal insights, and expert recommendations has made his blog a go-to resource for entertainment and lifestyle enthusiasts seeking the pulse of Africa's dynamic culture. Beyond his professional pursuits, Monte is a passionate advocate for promoting Africa's talent, creativity, and cultural diversity. He actively supports and champions emerging artists, musicians, designers, and entrepreneurs, helping to showcase their work to a broader audience. Monte's dedication to promoting Africa's vibrant entertainment and lifestyle industry has positioned him as a respected influencer and tastemaker within the African and global entertainment communities. With a commitment to excellence, a passion for exploration, and a talent for captivating storytelling, Monte Oz continues to captivate audiences worldwide. As an international freelance journalist, travel and active adventure reporter, and leading entertainment & lifestyle blogger, his work has left an indelible mark on the world of journalism, travel, and entertainment, solidifying his position as a trusted authority and go-to resource for all things related to African travel, adventure, and lifestyle.