Research commissioned by Spotify shows that 90% of Afrobeats fans agree that fusing Afrobeats with other genres has been helpful to its growth. The research, which was done for the Afrobeats: Journey of a Billion Streams site, also found out that more than 50% of fans prefer to listen to Afrobeats when it is fused with other genres.
Spotify has updated its site dedicated to propagating Afrobeats with fascinating new insights and data. The latest update dives into the fusion of Afrobeats with genres such as Amapiano, Reggae and R&B among others.
The site also has streaming hours of male vs female Afrobeats artists, a curated list of Afrofusion tracks, the most liked Afrobeats songs and most playlisted Afrobeats songs.
How and why does Afrobeats fuse so well?
The industry experts are answering this question, and sharing insightful knowledge for all fans of Afrobeats fusion sounds. Some of the experts include Benewaah Boateng, Spotify’s West Africa Editor; Efya, a Ghanaian artist; Seyi Shay, a Nigerian singer and songwriter; Obi Asika, CEO of Storm Records, one of Nigeria’s pioneer music labels; Kofi Bansah, a Ghanaian music producer and May7ven, a UK based Afrobeats artist and pioneer.
Something for everyone
Fusion is only the latest update, but the site already has the Origins and Evolution of Afrobeats. The site caters to all the fans with its playlists, podcasts, games, articles and data sets. Check out afrobeats.byspotify.com to be a part of all the fun.
