Home Entertainment Spotify and Afrobeats: 52% of Fans Prefer Afrobeats Fusion Sounds

Spotify and Afrobeats: 52% of Fans Prefer Afrobeats Fusion Sounds


Research commissioned by Spotify shows that 90% of Afrobeats fans agree that fusing Afrobeats with other genres has been helpful to its growth. The research, which was done for the Afrobeats: Journey of a Billion Streams site, also found out that more than 50% of fans prefer to listen to Afrobeats when it is fused with other genres.

Spotify has updated its site dedicated to propagating Afrobeats with fascinating new insights and data. The latest update dives into the fusion of Afrobeats with genres such as Amapiano, Reggae and R&B among others.

The site also has streaming hours of male vs female Afrobeats artists, a curated list of Afrofusion tracks, the most liked Afrobeats songs and most playlisted Afrobeats songs.

How and why does Afrobeats fuse so well?

The industry experts are answering this question, and sharing insightful knowledge for all fans of Afrobeats fusion sounds. Some of the experts include Benewaah Boateng, Spotify’s West Africa Editor; Efya, a Ghanaian artist; Seyi Shay, a Nigerian singer and songwriter; Obi Asika, CEO of Storm Records, one of Nigeria’s pioneer music labels; Kofi Bansah, a Ghanaian music producer and May7ven, a UK based Afrobeats artist and pioneer.

Something for everyone

Fusion is only the latest update, but the site already has the Origins and Evolution of Afrobeats. The site caters to all the fans with its playlists, podcasts, games, articles and data sets. Check out afrobeats.byspotify.com to be a part of all the fun.

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Monte OZ
Monte OZ is a highly accomplished and respected international freelance journalist, travel and active adventure reporter, and leading entertainment & lifestyle blogger based in Africa. With a passion for storytelling, a sense of adventure, and an eye for all things captivating, Monte has become a prominent figure in the world of travel, entertainment, and lifestyle journalism. Born and raised in Africa, Monte developed a deep appreciation for the continent's diverse cultures, rich heritage, and vibrant entertainment scene. His upbringing fueled his desire to share Africa's untold stories and showcase its dynamic lifestyle to a global audience. Monte's extensive experience and expertise have made him a sought-after authority on all things related to travel, adventure, entertainment, and lifestyle in Africa. As an international freelance journalist, Monte has made significant contributions to various prestigious publications worldwide. His captivating articles, insightful interviews, and engaging features have graced the pages of leading entertainment magazines, lifestyle publications, and reputable news outlets. Monte's unique ability to capture the essence of Africa's entertainment and lifestyle scene has garnered widespread acclaim and recognition. With a love for exploration and a thirst for adrenaline, Monte also thrives as an active adventure reporter. He has embarked on daring expeditions, immersing himself in Africa's wild landscapes, and documenting his adrenaline-pumping experiences. Whether it's conquering treacherous peaks, exploring remote jungles, or engaging in heart-pounding activities, Monte's adventurous spirit and daring escapades inspire readers to embrace their own sense of adventure. In addition to his work in journalism and adventure reporting, Monte is a leading entertainment & lifestyle blogger in Africa. Through his influential blog, he offers readers an insider's view of the continent's vibrant entertainment scene, trendy hotspots, fashion trends, culinary delights, and cultural experiences. Monte's unique blend of storytelling, personal insights, and expert recommendations has made his blog a go-to resource for entertainment and lifestyle enthusiasts seeking the pulse of Africa's dynamic culture. Beyond his professional pursuits, Monte is a passionate advocate for promoting Africa's talent, creativity, and cultural diversity. He actively supports and champions emerging artists, musicians, designers, and entrepreneurs, helping to showcase their work to a broader audience. Monte's dedication to promoting Africa's vibrant entertainment and lifestyle industry has positioned him as a respected influencer and tastemaker within the African and global entertainment communities. With a commitment to excellence, a passion for exploration, and a talent for captivating storytelling, Monte Oz continues to captivate audiences worldwide. As an international freelance journalist, travel and active adventure reporter, and leading entertainment & lifestyle blogger, his work has left an indelible mark on the world of journalism, travel, and entertainment, solidifying his position as a trusted authority and go-to resource for all things related to African travel, adventure, and lifestyle.