Home Fashion MaXhosa’s Latest Collection Takes Fashion to a New Dimension

MaXhosa’s Latest Collection Takes Fashion to a New Dimension

By
Monte OZ
-
0

Celebrating 13 years, the MaXhosa brand has grown up. Largely informed by Xhosa beadwork patterns and symbols in striking hues, the label is known for its signature graphic knitwear. With Laduma Ngxokolo at the helm, MaXhosa is bold in its approach to showcasing African modernity while embracing heritage and culture.

The latest collection titled A.S.T.O (an acronym for African Space Travellers Organisation) maintains the fashion house’s DNA but reveals a slight departure, with futuristic, bold intergalactic graphics. Set against the backdrop of the Zeitz Museum of Contemporary Art Africa’s hollowed silos, there is an otherworldly aesthetic to the collection.

“While our largest consumer segment is still 30 to 60 years old, we are definitely looking towards the international trends coming from Gen Z, whether it’s the cut or print,” said Ngxokolo.

“The digital age has changed the landscape and we are heavily informed by the sensory developments in the Metaverse and the advancements in artificial intelligence and what these will mean for the brand. As an organisation we are devoting a lot of research to ensuring that when we do show up in these spaces, we remain at the highest standard of luxury.”

Speaking of the show’s title, he said: “I’ve been fortunate enough to travel Africa and Europe extensively. I lived in London for two years.

“During these travels I learnt to dress for the climate I was in. It taught me how to adapt my design style. I can confidently say that I can design for an East African or European customer. This idea of the travelling African is where the A.S.T.O acronym was birthed.”

Fashion on show at Cape Town's Zeitz Museum of Contemporary Art Africa.
MaXhosa's latest collection.

Though the brand is proudly African, Ngxokolo sticks to a specific aesthetic where it pertains to his influence.

“We don’t want the brand to become a fruit salad for all African cultures. We retain a strong Nguni aesthetic. While the brand is called MaXhosa, ironically our second-largest consumer base is in KwaZulu-Natal. I believe that’s because there are elements of Zulu symbolism that seep through into the creative. If you know anything about Zulu culture, you’ll know that they are strong and proud nation, so to see the brand worn proudly at traditional Zulu events informs us there is a recognition of Zulu culture in our clothing.”

As a student at Nelson Mandela University, Ngxokolo had never left his province when he was approached by Ravi Naidoo to showcase his collection in front of more than 2,000 people in Cape Town. Ngxokolo’s first stand-alone store was opened at the V&A Waterfront, a huge feat for the groundbreaking designer. This is the first time the fashion house has held a solo showcase in the Mother City.

Facebook Comments Box
Previous articleKendrick Lamar to headline Global Citizen concert
Next articleTerror Group Behind Kidnap of Luis Diaz’s Father Promises to Honor Release Request by Liverpool Footballer
Monte OZ
https://monteozlive.com
Monte OZ is a highly accomplished and respected international freelance journalist, travel and active adventure reporter, and leading entertainment & lifestyle blogger based in Africa. With a passion for storytelling, a sense of adventure, and an eye for all things captivating, Monte has become a prominent figure in the world of travel, entertainment, and lifestyle journalism. Born and raised in Africa, Monte developed a deep appreciation for the continent's diverse cultures, rich heritage, and vibrant entertainment scene. His upbringing fueled his desire to share Africa's untold stories and showcase its dynamic lifestyle to a global audience. Monte's extensive experience and expertise have made him a sought-after authority on all things related to travel, adventure, entertainment, and lifestyle in Africa. As an international freelance journalist, Monte has made significant contributions to various prestigious publications worldwide. His captivating articles, insightful interviews, and engaging features have graced the pages of leading entertainment magazines, lifestyle publications, and reputable news outlets. Monte's unique ability to capture the essence of Africa's entertainment and lifestyle scene has garnered widespread acclaim and recognition. With a love for exploration and a thirst for adrenaline, Monte also thrives as an active adventure reporter. He has embarked on daring expeditions, immersing himself in Africa's wild landscapes, and documenting his adrenaline-pumping experiences. Whether it's conquering treacherous peaks, exploring remote jungles, or engaging in heart-pounding activities, Monte's adventurous spirit and daring escapades inspire readers to embrace their own sense of adventure. In addition to his work in journalism and adventure reporting, Monte is a leading entertainment & lifestyle blogger in Africa. Through his influential blog, he offers readers an insider's view of the continent's vibrant entertainment scene, trendy hotspots, fashion trends, culinary delights, and cultural experiences. Monte's unique blend of storytelling, personal insights, and expert recommendations has made his blog a go-to resource for entertainment and lifestyle enthusiasts seeking the pulse of Africa's dynamic culture. Beyond his professional pursuits, Monte is a passionate advocate for promoting Africa's talent, creativity, and cultural diversity. He actively supports and champions emerging artists, musicians, designers, and entrepreneurs, helping to showcase their work to a broader audience. Monte's dedication to promoting Africa's vibrant entertainment and lifestyle industry has positioned him as a respected influencer and tastemaker within the African and global entertainment communities. With a commitment to excellence, a passion for exploration, and a talent for captivating storytelling, Monte Oz continues to captivate audiences worldwide. As an international freelance journalist, travel and active adventure reporter, and leading entertainment & lifestyle blogger, his work has left an indelible mark on the world of journalism, travel, and entertainment, solidifying his position as a trusted authority and go-to resource for all things related to African travel, adventure, and lifestyle.

RELATED ARTICLESMORE FROM AUTHOR