Home Fashion Zalando Introduces Body Measurement Technology for Precise Sizing

Zalando Introduces Body Measurement Technology for Precise Sizing


European online fashion and lifestyle e-tailer Zalando has launched a new body measurement tool to assist customers in finding the right size based on their unique measurements by just taking two pictures of themselves.

The new feature will be available first to customers in the DACH region, Germany, Austria, and Switzerland, for women to use for tops and dresses, a category area that Zalando says is one of the “most challenging” for customers to find the right size.

Zalando hopes that the new tool can help reduce size-related returns and decrease textile waste in the long run by educating brands about their customer’s sizes and it is planning to expand the feature to more categories and markets in the future.

Stacia Carr, vice president of size and fit at Zalando, said in a statement: “Helping customers find the right fit is an important part of deepening customer relationships. It’s frustrating to wait for an item to then discover it does not fit.

“With the introduction of size advice with body measurements we continue to leverage our innovations to help our customers with one of the main problems of the fashion industry. We can also continue supporting our brand partners, since this feature can provide further insights on their customers’ size and fit requirements.”

The tool is based on both Zalando’s technology and the one developed by Fision, a Swiss mobile body measurement app developer, which the e-tailer acquired in 2020. It just requires customers to take two pictures of themselves with their devices in tight clothing to predict their body measurements and help them find the right fit for their fashion purchases.

‘Size recommendations with your measurements’ is the next step on Zalando’s journey to help customers find the right fit at the first try and will also allow the e-tailer to pave the way for a more personalised Virtual Fitting Room experience. It hopes in the future that both technologies can be integrated so customers can create a 3D avatar that accurately represent their body shapes utilising their unique body measurements.

Zalando size advice based on customers own body measurements
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Monte OZ is a highly accomplished and respected international freelance journalist, travel and active adventure reporter, and leading entertainment & lifestyle blogger based in Africa. With a passion for storytelling, a sense of adventure, and an eye for all things captivating, Monte has become a prominent figure in the world of travel, entertainment, and lifestyle journalism. Born and raised in Africa, Monte developed a deep appreciation for the continent's diverse cultures, rich heritage, and vibrant entertainment scene. His upbringing fueled his desire to share Africa's untold stories and showcase its dynamic lifestyle to a global audience. Monte's extensive experience and expertise have made him a sought-after authority on all things related to travel, adventure, entertainment, and lifestyle in Africa. As an international freelance journalist, Monte has made significant contributions to various prestigious publications worldwide. His captivating articles, insightful interviews, and engaging features have graced the pages of leading entertainment magazines, lifestyle publications, and reputable news outlets. Monte's unique ability to capture the essence of Africa's entertainment and lifestyle scene has garnered widespread acclaim and recognition. With a love for exploration and a thirst for adrenaline, Monte also thrives as an active adventure reporter. He has embarked on daring expeditions, immersing himself in Africa's wild landscapes, and documenting his adrenaline-pumping experiences. Whether it's conquering treacherous peaks, exploring remote jungles, or engaging in heart-pounding activities, Monte's adventurous spirit and daring escapades inspire readers to embrace their own sense of adventure. In addition to his work in journalism and adventure reporting, Monte is a leading entertainment & lifestyle blogger in Africa. Through his influential blog, he offers readers an insider's view of the continent's vibrant entertainment scene, trendy hotspots, fashion trends, culinary delights, and cultural experiences. Monte's unique blend of storytelling, personal insights, and expert recommendations has made his blog a go-to resource for entertainment and lifestyle enthusiasts seeking the pulse of Africa's dynamic culture. Beyond his professional pursuits, Monte is a passionate advocate for promoting Africa's talent, creativity, and cultural diversity. He actively supports and champions emerging artists, musicians, designers, and entrepreneurs, helping to showcase their work to a broader audience. Monte's dedication to promoting Africa's vibrant entertainment and lifestyle industry has positioned him as a respected influencer and tastemaker within the African and global entertainment communities. With a commitment to excellence, a passion for exploration, and a talent for captivating storytelling, Monte Oz continues to captivate audiences worldwide. As an international freelance journalist, travel and active adventure reporter, and leading entertainment & lifestyle blogger, his work has left an indelible mark on the world of journalism, travel, and entertainment, solidifying his position as a trusted authority and go-to resource for all things related to African travel, adventure, and lifestyle.