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Africa Business Tourism and MICE Masterclass to Empower Participants in Digitalization and Innovation


The 6th Africa Business Tourism and MICE Masterclass 2023 collaborates with young entrepreneurs on Digitalization and Technological Innovation. Evidently, the MICE industry has been transformed by technology, which has played a vital role in elevating this industry to new heights. From virtual events to event management software, data analytics to security, technology is ruling almost every sphere of MICE.

The 6th Africa Business Tourism and MICE Masterclass 2023 is scheduled for 27 and 28 July 2023 and the event will be held at BDO Offices, Wanderers Office Park, 52 Corlett DR, Illovo, Johannesburg, South Africa.

It is against this background that Africa Tourism Partners has roped in young innovators like Nkululeko Ndumiso Nkosi, an entrepreneur, writer, strategist, and technology innovator to train the MICE Masterclass 2023 participants in MICE technological innovation and digitalization. The course will equip attendees with digitalization skills for the purposes of improving sales and marketing efficiencies as well as profitability in MICE.

Attending delegates will learn about available event management software, virtual and augmented reality, and tools for managing online registration platforms and streamlining the event planning process for financially viable events, exhibition and venue management, and participant engagement within the MICE Industry. Other key areas to be covered during the masterclass are the integration of artificial intelligence and data analytics, digital signage, interactive displays, and event management platforms.

This session will empower MICE professionals and practitioners to learn how to analyze clients’ preferences and behaviour, customize event content, and provide targeted marketing and sales recommendations.
Another expert trainer to deliver this session is Mamello Mofokeng, a qualified data scientist, cloud practitioner and cybersecurity professional.

With freshly packaged areas of focus, the annual Africa Business Tourism and MICE Masterclass will be an interactive session where everyone will learn and also impact their knowledge. It will also provide an opportunity for attendees to network and do business in between the various sessions.

Registration is currently ongoing and for more information, please contact Rejoice Chishamba at rejoice@africatourismpartners.com or +27 81 303 7030 or +27 11 318 1741.

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