Home Global News Namibia Tourism Board Thrilled as Traveler Interest Soars: A Destination Set to...

Namibia Tourism Board Thrilled as Traveler Interest Soars: A Destination Set to Captivate Adventurers Worldwide


More travellers are expressing interest in visiting and exploring Namibia as a tourist destination. This was made clear at the country’s exhibition pavilion at this year’s Africa’s Travel Indaba in Durban, which attracted a lot of visitors and enquiries about the destination. In an interview with VoyagesAfriq, the Head of Marketing, Namibia Tourism Board Charmaine Matheus said they were happy about the level of visitations and feedback they received at the tradeshow.

“One of our key source markets is the United States and we’ve been getting a lot of enquiries from people from the USA. And, from other African countries as well; Zimbabwe, Zambia, Malawi, and Ghana, especially, with our CEO just returning from a destination engagement session in Ghana. We see a lot of interest coming from our African counterparts.”

She added that NTB was particularly delighted with the many discussions on partnerships and collaboration geared towards not just promoting Namibia, but Africa’s tourism.

Head of Marketing, Namibia Tourism Board Charmaine Matheus

Charmaine explained: “We have had a very interesting discussion with the African Tourism Board. You can see the interest in partnerships and liaising, working together as a unit and a continent as opposed to silos. So, we say we are not necessarily competing with each other, but the idea is to make sure that we bring the travellers into the continent so that everyone can benefit from that and also grow the base with domestic and intra-African travel.”

Despite the growing interest, travel to Namibia for many, remains a headache as visa application and acquisition pose a great hurdle. The Head of Marketing acknowledging this continent-wide problem maintained that there have been ongoing discussions to liberalise the country’s visa application process to allow for interested persons to visit.

“For us, we wish to open the borders and welcome everyone freely into Namibia, but obviously together with the Ministry, we understand that there are protection mechanisms that need to be put in place to make sure that we understand who is entering the country when and for what purposes. But the Ministries, especially, our Home Affairs do have initiatives in place to try and mitigate the challenges that people are currently experiencing with regard to visas. For example, online visa applications that make the cumbersome process a bit more flexible.

“From the Tourism Board, we are also, in some cases able to assist and facilitate to ensure that people who are really showing keen interest in visiting the destination do get their visas. We also do have discussions with the embassies within and outside the borders of Namibia jus to find out what are the key challenges and how really can we assist to mitigate them” Charmaine maintained.

As part of efforts to sell the country’s tourism to its source markets, the NTB will from next month June, commence a series of roadshows in selected European countries with a familiarization trip also planned for Ghanaian tour operators and travel agents.

Facebook Comments Box
Previous articleNamibia’s Swakopmund Hosts the 5th Africa Youth in Tourism Innovation Summit
Next articleWhy South Africa Visa Issuance Is Now Harder Than Ever!
Monte OZ is a highly accomplished and respected international freelance journalist, travel and active adventure reporter, and leading entertainment & lifestyle blogger based in Africa. With a passion for storytelling, a sense of adventure, and an eye for all things captivating, Monte has become a prominent figure in the world of travel, entertainment, and lifestyle journalism. Born and raised in Africa, Monte developed a deep appreciation for the continent's diverse cultures, rich heritage, and vibrant entertainment scene. His upbringing fueled his desire to share Africa's untold stories and showcase its dynamic lifestyle to a global audience. Monte's extensive experience and expertise have made him a sought-after authority on all things related to travel, adventure, entertainment, and lifestyle in Africa. As an international freelance journalist, Monte has made significant contributions to various prestigious publications worldwide. His captivating articles, insightful interviews, and engaging features have graced the pages of leading entertainment magazines, lifestyle publications, and reputable news outlets. Monte's unique ability to capture the essence of Africa's entertainment and lifestyle scene has garnered widespread acclaim and recognition. With a love for exploration and a thirst for adrenaline, Monte also thrives as an active adventure reporter. He has embarked on daring expeditions, immersing himself in Africa's wild landscapes, and documenting his adrenaline-pumping experiences. Whether it's conquering treacherous peaks, exploring remote jungles, or engaging in heart-pounding activities, Monte's adventurous spirit and daring escapades inspire readers to embrace their own sense of adventure. In addition to his work in journalism and adventure reporting, Monte is a leading entertainment & lifestyle blogger in Africa. Through his influential blog, he offers readers an insider's view of the continent's vibrant entertainment scene, trendy hotspots, fashion trends, culinary delights, and cultural experiences. Monte's unique blend of storytelling, personal insights, and expert recommendations has made his blog a go-to resource for entertainment and lifestyle enthusiasts seeking the pulse of Africa's dynamic culture. Beyond his professional pursuits, Monte is a passionate advocate for promoting Africa's talent, creativity, and cultural diversity. He actively supports and champions emerging artists, musicians, designers, and entrepreneurs, helping to showcase their work to a broader audience. Monte's dedication to promoting Africa's vibrant entertainment and lifestyle industry has positioned him as a respected influencer and tastemaker within the African and global entertainment communities. With a commitment to excellence, a passion for exploration, and a talent for captivating storytelling, Monte Oz continues to captivate audiences worldwide. As an international freelance journalist, travel and active adventure reporter, and leading entertainment & lifestyle blogger, his work has left an indelible mark on the world of journalism, travel, and entertainment, solidifying his position as a trusted authority and go-to resource for all things related to African travel, adventure, and lifestyle.