Home Travel & Adventure Captivating South Africa Steals the Spotlight at IMEX Frankfurt With Irresistible Attractions...

Captivating South Africa Steals the Spotlight at IMEX Frankfurt With Irresistible Attractions and Unforgettable Experiences


South Africa’s mission at this year’s IMEX Frankfurt is already promising great returns. During the three-day trade fair, the South Africa stand in Hall 8 at Messe Frankfurt, has been bustling with activity as hosted buyers engaged with the South African exhibitors discussing potential opportunities for hosting meetings, incentives, conferences, and exhibitions (MICE) in the country.

With a clear goal to attract more events to South Africa, the South Africa National Convention Bureau (SANCB)’s sales team has been busy conducting pre-scheduled meetings with buyers at the show. As a result of these meetings, the team has acquired a number of leads promising high-yield and great returns. As part of the work of the SANCB team, these leads will then be converted into bidding opportunities for the destination.

On the show’s first day, the SANCB team also hosted a targeted dinner engagement with 30 clients from various parts of the world, as part of increasing networking opportunities. These clients were selected as they are important decision-makers for associations and corporate conferences, meetings, and incentives that take place globally. They were selected based on potential business opportunities for the destination over the next five years.

“There is magic in face-to-face connections and engagements. This is why the COVID-19 pandemic was so devastating to our sector. Bespoke networking events where we get to attentively understand client needs are so important,” says Zinhle Nzama, Acting Chief Convention Bureau Officer at South Africa National Convention Bureau, a business unit of South African Tourism.

During the engagements, amongst the numerous leads, the SANCB generated a significant lead for an international medical conference. This conference typically draws 1500 attendees and has an estimated economic value of R48,000,000. As a result, and in a significant step, next year the conference’s Professional Conference Organiser (PCO) will attend Meetings Africa to conduct site inspections for the event.

During the three-day trade fair, at IMEX Frankfurt, the SANCB team also held engagements with various clients planning already-secured business events that are now in the pipeline for South Africa over the next year or two. These meetings took place in order to provide the necessary assistance for these organisers to host successful conferences in true South African style.

One of these meetings was with a UK-based organiser who will bring an international medical conference in South Africa in September. The conference attracts 700 delegates with an estimated economic impact pegged at close to R18 million. Over and above the economic impact, the conference will include various legacy programmes focusing on key areas of need for the South African medical sector.

“Attracting conferences like this to South Africa assists with creating a lasting impact in key areas of need and showcases our country’s world-class expertise in different sectors. The impact of the team SA’s effort at IMEX Frankfurt, therefore, goes beyond just securing business events and delegates. Their efforts positively impact various other economic sectors and the economic development of the country,” concludes Nzama.

Facebook Comments Box
Previous articleSky-High Partnership: Qatar Airways and Air Seychelles Join Forces With Codeshare Agreement for Unmatched Connectivity
Next articleAsky Soars With Addition of 13th Aircraft, Fueling Expansion and Enhanced Connectivity
Monte OZ is a highly accomplished and respected international freelance journalist, travel and active adventure reporter, and leading entertainment & lifestyle blogger based in Africa. With a passion for storytelling, a sense of adventure, and an eye for all things captivating, Monte has become a prominent figure in the world of travel, entertainment, and lifestyle journalism. Born and raised in Africa, Monte developed a deep appreciation for the continent's diverse cultures, rich heritage, and vibrant entertainment scene. His upbringing fueled his desire to share Africa's untold stories and showcase its dynamic lifestyle to a global audience. Monte's extensive experience and expertise have made him a sought-after authority on all things related to travel, adventure, entertainment, and lifestyle in Africa. As an international freelance journalist, Monte has made significant contributions to various prestigious publications worldwide. His captivating articles, insightful interviews, and engaging features have graced the pages of leading entertainment magazines, lifestyle publications, and reputable news outlets. Monte's unique ability to capture the essence of Africa's entertainment and lifestyle scene has garnered widespread acclaim and recognition. With a love for exploration and a thirst for adrenaline, Monte also thrives as an active adventure reporter. He has embarked on daring expeditions, immersing himself in Africa's wild landscapes, and documenting his adrenaline-pumping experiences. Whether it's conquering treacherous peaks, exploring remote jungles, or engaging in heart-pounding activities, Monte's adventurous spirit and daring escapades inspire readers to embrace their own sense of adventure. In addition to his work in journalism and adventure reporting, Monte is a leading entertainment & lifestyle blogger in Africa. Through his influential blog, he offers readers an insider's view of the continent's vibrant entertainment scene, trendy hotspots, fashion trends, culinary delights, and cultural experiences. Monte's unique blend of storytelling, personal insights, and expert recommendations has made his blog a go-to resource for entertainment and lifestyle enthusiasts seeking the pulse of Africa's dynamic culture. Beyond his professional pursuits, Monte is a passionate advocate for promoting Africa's talent, creativity, and cultural diversity. He actively supports and champions emerging artists, musicians, designers, and entrepreneurs, helping to showcase their work to a broader audience. Monte's dedication to promoting Africa's vibrant entertainment and lifestyle industry has positioned him as a respected influencer and tastemaker within the African and global entertainment communities. With a commitment to excellence, a passion for exploration, and a talent for captivating storytelling, Monte Oz continues to captivate audiences worldwide. As an international freelance journalist, travel and active adventure reporter, and leading entertainment & lifestyle blogger, his work has left an indelible mark on the world of journalism, travel, and entertainment, solidifying his position as a trusted authority and go-to resource for all things related to African travel, adventure, and lifestyle.