A recent report by a leading travel intelligence company, Mabrian, has revealed that Croatia expects a surge in tourism throughout the fall and winter seasons, with certain months projecting a growth rate surpassing 20 per cent compared to last year.
According to the same source, in a seasonal context highlighting areas for enhancement, Croatia still shows potential for improvement in the traditionally slower months.
Meanwhile, comparative analysis with its regional counterparts reveals that the Southeast Mediterranean region is nine percentage points more reliant on the high season than the average in the nearby Mediterranean. At the same time, Croatia surpasses this norm by 16 per cent.
Despite the current room for growth, Croatia has promising prospects in the upcoming months. Further data from Mabrian points out a projected ten per cent increase in tourism from September to March 24 compared to the previous year. In this regard, Croatia is expected to outpace Italy and Türkiye in terms of growth during these months, although it has yet to reach the tourism levels observed in Greece.
It is great to have confirmation that the Southeast Mediterranean region and Croatia are moving forward to achieve a more balanced tourism activity throughout the year. This has been the objective of this conference since its inception seven years ago – bringing together governments and companies to align on vision and strategy.
Moreover, Carlos Cendra, Mabrian’s Chief Marketing and Communications Officer, emphasised the undeniable potential for development in the region and Croatia during the non-summer months.
Highlighting the non-summer season’s promising prospects, she said that the region’s robust development possibilities. Backed by data indicating a high-security perception and a diverse tourism landscape, the area is poised to stimulate continuous economic growth throughout the year.
As she explains, the data represent a positive security outlook and a well-rounded tourism sector, positioning both to contribute significantly to sustained economic activity throughout the entire year.
During the first ten months of 2023, Croatia has also shown robust tourism, thus recording over 19.8 million arrivals and exceeding 105.8 million overnight stays. Such a figure represents an increase of nine per cent in arrivals and a three per cent uptick in overnight stays compared to last year.
Istria claimed the highest number of arrivals in the first ten months, welcoming 4.9 million visitors and registering a five per cent growth compared to 2022. Following closely, Split-Dalmatia County recorded 3.8 million arrivals, showcasing an impressive 11 per cent expansion over the previous year.