Home Travel & Adventure Europe’s Tourism Sector Continues to Grow in 2023 Due to Strong Travel...

Europe’s Tourism Sector Continues to Grow in 2023 Due to Strong Travel Demand


The latest data from the European Travel Commission (ETC) has revealed that Europe’s tourism recovery is continuing to grow, as it recently reached almost 95 per cent of 2019 international tourist arrivals.

According to the same source, although travelers have been facing economic problems recently, they have shown strong interest in traveling throughout this summer.

In this regard, the ETC report released last Friday shows that among the best-performing value-for-money destinations in Europe are the following countries:

  • Serbia (+27 per cent)
  • Bulgaria (+21 per cent)
  • Montenegro (+12 per cent)
  • Türkiye (+9 per cent)

Last year, the recovery in air traffic volumes was lagging behind consumer demand across Europe. However, now June data show that recovery is moving closer to levels of 2019. The increase has been driven by increased airline capacity on both European and foreign airline carriers, which will come to market in time for the summer months.

Based on the ETC report, European flight planning will also take a turn this summer, reaching its pre-pandemic levels with the planned seat capacity at 96 per cent. At the same time, International Revenue Passenger Kilometers (RPK) also showed continued recovery, reaching 90.8 per cent of 2019 levels in April 2023.

Moreover, over half, or 52 per cent, of reported destinations have exceeded pre-pandemic levels of United States tourist arrivals so far this year.

“With continued high inflation and a potential recession weighing on American households, affordability will be a key factor in holidaymakers’ choice of travel destination within Europe,” ETC stated.

Southern Mediterranean destinations such as Portugal (+79 per cent), Türkiye (+78 per cent) and Montenegro (+43 per cent) have reported significant increases in arrivals from the US market.

Eastern European countries, as well as Latvia and Poland, also recorded an increase of +135 per cent +51 per cent, respectively. As for Latvia, this increase is related to the visits of friends and relatives from the Latvian diaspora living outside Europe.

Last week, the ETC revealed that the total number of Europeans planning trips from June to November 2023 was down four per cent compared to the previous year due to cost concerns.

The same emphasised that despite the decline, 69 per cent of Europeans still planned to make a trip during this period above. Among nationalities, Austrians have shown the highest level of reluctance to travel amid cost concerns, with only 45 per cent of respondents having travel plans. The Swiss take the second place with 56 per cent of respondents who want to travel and the Germans with 62 per cent.

Facebook Comments Box
Previous articleAmerican Music Lovers Traveling to Europe for Cheaper Concert Tickets
Next articleSpain’s Santiago de Compostela Wants to Introduce Tourist Tax to Combat Overtourism
Monte OZ is a highly accomplished and respected international freelance journalist, travel and active adventure reporter, and leading entertainment & lifestyle blogger based in Africa. With a passion for storytelling, a sense of adventure, and an eye for all things captivating, Monte has become a prominent figure in the world of travel, entertainment, and lifestyle journalism. Born and raised in Africa, Monte developed a deep appreciation for the continent's diverse cultures, rich heritage, and vibrant entertainment scene. His upbringing fueled his desire to share Africa's untold stories and showcase its dynamic lifestyle to a global audience. Monte's extensive experience and expertise have made him a sought-after authority on all things related to travel, adventure, entertainment, and lifestyle in Africa. As an international freelance journalist, Monte has made significant contributions to various prestigious publications worldwide. His captivating articles, insightful interviews, and engaging features have graced the pages of leading entertainment magazines, lifestyle publications, and reputable news outlets. Monte's unique ability to capture the essence of Africa's entertainment and lifestyle scene has garnered widespread acclaim and recognition. With a love for exploration and a thirst for adrenaline, Monte also thrives as an active adventure reporter. He has embarked on daring expeditions, immersing himself in Africa's wild landscapes, and documenting his adrenaline-pumping experiences. Whether it's conquering treacherous peaks, exploring remote jungles, or engaging in heart-pounding activities, Monte's adventurous spirit and daring escapades inspire readers to embrace their own sense of adventure. In addition to his work in journalism and adventure reporting, Monte is a leading entertainment & lifestyle blogger in Africa. Through his influential blog, he offers readers an insider's view of the continent's vibrant entertainment scene, trendy hotspots, fashion trends, culinary delights, and cultural experiences. Monte's unique blend of storytelling, personal insights, and expert recommendations has made his blog a go-to resource for entertainment and lifestyle enthusiasts seeking the pulse of Africa's dynamic culture. Beyond his professional pursuits, Monte is a passionate advocate for promoting Africa's talent, creativity, and cultural diversity. He actively supports and champions emerging artists, musicians, designers, and entrepreneurs, helping to showcase their work to a broader audience. Monte's dedication to promoting Africa's vibrant entertainment and lifestyle industry has positioned him as a respected influencer and tastemaker within the African and global entertainment communities. With a commitment to excellence, a passion for exploration, and a talent for captivating storytelling, Monte Oz continues to captivate audiences worldwide. As an international freelance journalist, travel and active adventure reporter, and leading entertainment & lifestyle blogger, his work has left an indelible mark on the world of journalism, travel, and entertainment, solidifying his position as a trusted authority and go-to resource for all things related to African travel, adventure, and lifestyle.