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Germany’s Travel & Tourism Industry Set to Soar, Anticipated Return to 95% Pre-pandemic Activity Revealed in New Report



Germany’s Travel and Tourism sector is making a significant recovery, reaching up to 95 per cent of its pre-pandemic levels, according to the World Travel and Tourism Council’s (WTTC) Economic Impact Research 2023 (EIR).

The report has also revealed that the contribution of €355 billion to the national economy, reaching 9.3 per cent of the economy, highlights the sector’s importance in driving economic growth and providing employment opportunities.

Last year, the Travel & Tourism sector’s GDP contribution grew by 43.4 per cent to reach more than €338BN, representing 8.8 per cent of the economy, edging closer to the 2019 high of €374BN,” says a press release of the WTTC on the report.

During the same year, the sector played a pivotal role in job creation, adding around 550,000 more jobs compared to the previous year, which led to a national total of 5.4 million jobs.

Based on the report, one out of every eight jobs in Germany is now within the Travel and Tourism sector. In addition, the recovery of over 50 per cent of the one million jobs lost during the pandemic demonstrates the industry’s robust rebound.

Further statistics from WTTC show that the return of international travellers to Germany was evident last year, alongside the increase of spending amongst overseas visitors by 61 per cent, reaching nearly €31 billion.

The authority also revealed that domestic visitor spending is now very close to reaching the pre-pandemic level of €307.8 billion, currently at €304.4 billion, reflecting a year-on-year increase of 49 per cent.

“The Travel and Tourism sector in Germany is making a strong recovery. It will contribute €355BN to the German economy this year and employ one in eight jobs across the country,” WTTC President & CEO Julia Simpson said.

According to Simpson, Germany is predicted to retain its rank as Europe’s fifth most popular tourism destination for the next ten years. At the same time, she stated that this projection underscores the long-lasting appeal of the country as a favoured travel destination.

As per the WTTC’s 2022 report, it was indicated that Germany’s Travel and Tourism sector was expected to outperform pre-pandemic levels during this year by nearly 2.5 per cent, surpassing the figures recorded in 2019. In this regard, the WTTC forecast also shows that the Travel and Tourism sector’s contribution to GDP has the potential to exceed €364 billion by 2023.

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Monte OZ is a highly accomplished and respected international freelance journalist, travel and active adventure reporter, and leading entertainment & lifestyle blogger based in Africa. With a passion for storytelling, a sense of adventure, and an eye for all things captivating, Monte has become a prominent figure in the world of travel, entertainment, and lifestyle journalism. Born and raised in Africa, Monte developed a deep appreciation for the continent's diverse cultures, rich heritage, and vibrant entertainment scene. His upbringing fueled his desire to share Africa's untold stories and showcase its dynamic lifestyle to a global audience. Monte's extensive experience and expertise have made him a sought-after authority on all things related to travel, adventure, entertainment, and lifestyle in Africa. As an international freelance journalist, Monte has made significant contributions to various prestigious publications worldwide. His captivating articles, insightful interviews, and engaging features have graced the pages of leading entertainment magazines, lifestyle publications, and reputable news outlets. Monte's unique ability to capture the essence of Africa's entertainment and lifestyle scene has garnered widespread acclaim and recognition. With a love for exploration and a thirst for adrenaline, Monte also thrives as an active adventure reporter. He has embarked on daring expeditions, immersing himself in Africa's wild landscapes, and documenting his adrenaline-pumping experiences. Whether it's conquering treacherous peaks, exploring remote jungles, or engaging in heart-pounding activities, Monte's adventurous spirit and daring escapades inspire readers to embrace their own sense of adventure. In addition to his work in journalism and adventure reporting, Monte is a leading entertainment & lifestyle blogger in Africa. Through his influential blog, he offers readers an insider's view of the continent's vibrant entertainment scene, trendy hotspots, fashion trends, culinary delights, and cultural experiences. Monte's unique blend of storytelling, personal insights, and expert recommendations has made his blog a go-to resource for entertainment and lifestyle enthusiasts seeking the pulse of Africa's dynamic culture. Beyond his professional pursuits, Monte is a passionate advocate for promoting Africa's talent, creativity, and cultural diversity. He actively supports and champions emerging artists, musicians, designers, and entrepreneurs, helping to showcase their work to a broader audience. Monte's dedication to promoting Africa's vibrant entertainment and lifestyle industry has positioned him as a respected influencer and tastemaker within the African and global entertainment communities. With a commitment to excellence, a passion for exploration, and a talent for captivating storytelling, Monte Oz continues to captivate audiences worldwide. As an international freelance journalist, travel and active adventure reporter, and leading entertainment & lifestyle blogger, his work has left an indelible mark on the world of journalism, travel, and entertainment, solidifying his position as a trusted authority and go-to resource for all things related to African travel, adventure, and lifestyle.