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Italy Expected to Emerge as a Top Destination for British Travelers in 2024


Italy is emerging as the top choice for British travellers next year. Although currently it may not claim the same level of popularity as Spain, Italy continues to lure millions of Brits every year.

Last year alone, Italy welcomed a total of 4.1 million British visitors, securing its place as the fourth most popular destination among British tourists.

Italy’s hot weather in the summer, its picturesque landscapes and blu beaches, and an abundance of historical monuments attract holidaymakers to the United Kingdom. The Italian cuisine is another important attraction for the British.

In addition, the fallout from Brexit has failed to dampen the UK’s enduring love for Italy. Among the destinations Britons are planning to visit next year are Rome, Naples, and Florence.

However, while Italy offers a fascinating experience all year round, the peak tourist seasons, which include summer (June-August) and winter (December-February), tend to increase accommodation and attractions prices.

Next year, cities like Rome, Matera, Naples, the Dolomites, and Sicily will be among the top destinations in Italy that attract travellers with their unique charms and attractions.

In this regard, the Italian capital, Rome, continues to be a perennial favourite among travellers. It is a city that boasts many iconic attractions and cultural treasures.

From the stunning Colosseum and historic Roman Pantheon to the majesty of Vatican City and the picturesque Spanish Steps, Rome offers many experiences that can easily occupy visitors for several days. Its rich history, art, and culinary delights make it a perennially appealing destination.

Last month, the Italian Ministry of Tourism revealed that this summer’s most sought-after destinations in Italy consisted mainly of seaside resorts, accounting for 43 per cent of total bookings. It also noted that these coastal getaways offered a significant 31 per cent cost-savings advantage compared to average prices in competing countries such as Greece, Spain, and France.

Following its Schengen accession on January 1, 2023, Croatia has also become another favourite destination for British tourists. According to local media, during the first half of 2018, around 1.4 million UK residents embarked on trips to the Adriatic region for their holidays, marking a year-on-year increase of 40 per cent.

At the same time, there has also been a marked increase in the number of nights spent by UK visitors to Croatia, rising from 3.3 million in 2016 to 4.6 million by 2019.

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Monte OZ is a highly accomplished and respected international freelance journalist, travel and active adventure reporter, and leading entertainment & lifestyle blogger based in Africa. With a passion for storytelling, a sense of adventure, and an eye for all things captivating, Monte has become a prominent figure in the world of travel, entertainment, and lifestyle journalism. Born and raised in Africa, Monte developed a deep appreciation for the continent's diverse cultures, rich heritage, and vibrant entertainment scene. His upbringing fueled his desire to share Africa's untold stories and showcase its dynamic lifestyle to a global audience. Monte's extensive experience and expertise have made him a sought-after authority on all things related to travel, adventure, entertainment, and lifestyle in Africa. As an international freelance journalist, Monte has made significant contributions to various prestigious publications worldwide. His captivating articles, insightful interviews, and engaging features have graced the pages of leading entertainment magazines, lifestyle publications, and reputable news outlets. Monte's unique ability to capture the essence of Africa's entertainment and lifestyle scene has garnered widespread acclaim and recognition. With a love for exploration and a thirst for adrenaline, Monte also thrives as an active adventure reporter. He has embarked on daring expeditions, immersing himself in Africa's wild landscapes, and documenting his adrenaline-pumping experiences. Whether it's conquering treacherous peaks, exploring remote jungles, or engaging in heart-pounding activities, Monte's adventurous spirit and daring escapades inspire readers to embrace their own sense of adventure. In addition to his work in journalism and adventure reporting, Monte is a leading entertainment & lifestyle blogger in Africa. Through his influential blog, he offers readers an insider's view of the continent's vibrant entertainment scene, trendy hotspots, fashion trends, culinary delights, and cultural experiences. Monte's unique blend of storytelling, personal insights, and expert recommendations has made his blog a go-to resource for entertainment and lifestyle enthusiasts seeking the pulse of Africa's dynamic culture. Beyond his professional pursuits, Monte is a passionate advocate for promoting Africa's talent, creativity, and cultural diversity. He actively supports and champions emerging artists, musicians, designers, and entrepreneurs, helping to showcase their work to a broader audience. Monte's dedication to promoting Africa's vibrant entertainment and lifestyle industry has positioned him as a respected influencer and tastemaker within the African and global entertainment communities. With a commitment to excellence, a passion for exploration, and a talent for captivating storytelling, Monte Oz continues to captivate audiences worldwide. As an international freelance journalist, travel and active adventure reporter, and leading entertainment & lifestyle blogger, his work has left an indelible mark on the world of journalism, travel, and entertainment, solidifying his position as a trusted authority and go-to resource for all things related to African travel, adventure, and lifestyle.