Home Travel & Adventure Italy Surpasses France and Spain to Lead European Tourism, Yet Trails Greece...

Italy Surpasses France and Spain to Lead European Tourism, Yet Trails Greece in Destination Popularity


Italian Ministry of Tourism has announced that Italy is the second destination for 2023, as 39 per cent of accommodation facilities have been booked on online platforms, standing ahead of France and Spain, which recorded increases of 14 and two per cent, respectively.

According to the press release, airline bookings rose by 14 per cent in the first half of August compared to the same period in the previous year, with the international boost reaching 22 per cent.

The most popular destinations in Italy this summer were seaside resorts, accounting for 43 per cent of bookings, also offering a 31 per cent more economical alternative compared to the average of competitor countries such as Greece, Spain and France.

Among hundreds of blue-flagged beaches, Puglia holds the first position as the most sought-after in Google, while the interest in Liguria has also been significant as searches rose by 100 per cent compared to the previous year. The same trend was noticed for some towns in Puglia and Sardinia, such as is the case with Ginosa and Aglientu.

“I would not speak of a decline, but neither of the success of tourism. I would say that we can finally start discussing tourism again and plan the next moves. In fact, this is the first year without pandemic restrictions, without data “doped” by the emergency, and therefore, in a certain sense, we can speak of year zero. We had a June above expectations, followed by good numbers in July. Less well August, which has some objective declines, but on which some reflections must be made,” Tourism Minister Daniela Santanchè said for Ansa.

She also pointed out that tourism in 2023 has been challenged in some aspects, mentioning Italy’s environmental disasters, such as the floods in May and wildfires in late July and early August, which impacted booking rates. The second reflection that Santanche pointed out is the overall increase in prices, which is fully reasonable.

However, the Minister also noted a change in the tourist market, with Puglia looking at a high-spending market but also modifying its offer. Americans remain the only constant returns among foreigners, who generate significant spending in Italy.

The Minister says that 2023 represents a year of transition that will provide useful indications of how tourism will impact the future. It is evident that Greece was the most famous summer destination this summer – beating its all-time competitors of Italy, Spain and France, with the latter remaining the top destination of all time for visitors headed to Paris, the city of love.

Facebook Comments Box
Previous articleCroatia Captures Hearts as a Prime Destination for British Holidaymakers
Next articleGermany Grants Over 393,000 National Visas in the Previous Year
Monte OZ
Monte OZ is a highly accomplished and respected international freelance journalist, travel and active adventure reporter, and leading entertainment & lifestyle blogger based in Africa. With a passion for storytelling, a sense of adventure, and an eye for all things captivating, Monte has become a prominent figure in the world of travel, entertainment, and lifestyle journalism. Born and raised in Africa, Monte developed a deep appreciation for the continent's diverse cultures, rich heritage, and vibrant entertainment scene. His upbringing fueled his desire to share Africa's untold stories and showcase its dynamic lifestyle to a global audience. Monte's extensive experience and expertise have made him a sought-after authority on all things related to travel, adventure, entertainment, and lifestyle in Africa. As an international freelance journalist, Monte has made significant contributions to various prestigious publications worldwide. His captivating articles, insightful interviews, and engaging features have graced the pages of leading entertainment magazines, lifestyle publications, and reputable news outlets. Monte's unique ability to capture the essence of Africa's entertainment and lifestyle scene has garnered widespread acclaim and recognition. With a love for exploration and a thirst for adrenaline, Monte also thrives as an active adventure reporter. He has embarked on daring expeditions, immersing himself in Africa's wild landscapes, and documenting his adrenaline-pumping experiences. Whether it's conquering treacherous peaks, exploring remote jungles, or engaging in heart-pounding activities, Monte's adventurous spirit and daring escapades inspire readers to embrace their own sense of adventure. In addition to his work in journalism and adventure reporting, Monte is a leading entertainment & lifestyle blogger in Africa. Through his influential blog, he offers readers an insider's view of the continent's vibrant entertainment scene, trendy hotspots, fashion trends, culinary delights, and cultural experiences. Monte's unique blend of storytelling, personal insights, and expert recommendations has made his blog a go-to resource for entertainment and lifestyle enthusiasts seeking the pulse of Africa's dynamic culture. Beyond his professional pursuits, Monte is a passionate advocate for promoting Africa's talent, creativity, and cultural diversity. He actively supports and champions emerging artists, musicians, designers, and entrepreneurs, helping to showcase their work to a broader audience. Monte's dedication to promoting Africa's vibrant entertainment and lifestyle industry has positioned him as a respected influencer and tastemaker within the African and global entertainment communities. With a commitment to excellence, a passion for exploration, and a talent for captivating storytelling, Monte Oz continues to captivate audiences worldwide. As an international freelance journalist, travel and active adventure reporter, and leading entertainment & lifestyle blogger, his work has left an indelible mark on the world of journalism, travel, and entertainment, solidifying his position as a trusted authority and go-to resource for all things related to African travel, adventure, and lifestyle.