Home Travel & Adventure Zambia Tourism Agency in a Joint Tourism Promotion Efforts With Emirates

Zambia Tourism Agency in a Joint Tourism Promotion Efforts With Emirates


Emirates and Zambia Tourism Agency have signed a Memorandum of Understanding (MoU) to jointly promote tourism and boost visitor arrivals to Zambia by leveraging Emirates’ extensive global network of over 140 destinations.

The Memorandum of Understanding was signed by Badr Abbas, Emirates’ Senior Vice President Commercial Operations for Africa, and Matongo Matamwandi, CEO, Zambia Tourism Agency (ZTA) at the Arabian Travel Market, ATM in Dubai, UAE.

Through this partnership, the two parties will explore opportunities to collaborate on key initiatives and undertake various activities to promote experiences in Zambia and increase the visibility of the destination within the Emirates network. Both parties will also consider various advertising and marketing campaigns to drive inbound visitors to Zambia.

Badr Abbas, SVP, Commercial Operations, Africa at Emirates, said: “We are pleased to work with Zambia Tourism and support their initiatives to advance the tourism economy. Zambia has been part of our destination network for more than ten years. We have been steadily building traffic into Zambia across the Middle East, Europe, the Americas, India, and China, and we look forward driving more travelers to Zambia. The MoU signed today will help us explore mutually beneficial initiatives that will boost the nation’s tourism and trade sectors and provide Emirates with an opportunity to serve market demand.”

Matongo Matamwandi, CEO Zambia Tourism Agency, said: “Zambia offers a rich tourism offering and wealth of opportunities to pursue outdoor activities, a rich and diverse cultural heritage, and unrivalled wildlife offerings in 20 National Parks and 36 Game Management Areas. The country has unique landmarks including Victoria Falls in Livingstone and the World’s largest Bat migration in Kasanka National Park”

Emirates launched operations to Zambia in 2012 and has grown the route over the years to offer a daily service with seven flights a week. The route is served by a Boeing 777-300ER offering eight private suites in First Class, 42 lie-flat seats in Business Class, and 310 spacious seats in Economy Class.

Zambia Tourism Agency is participating at the Arabian Travel Market, ATM, with a number of private sector players in the tourism sector. The ATM is a Global Tourism platform that Zambia is exploiting among other strategies to enhance international travel to the country in support of the 2023 destination Zambia Marketing plan, aimed at attracting 1.5 million international arrivals for Zambia in 2023.

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